Who We AreCRAFTING IMPACTFUL EXPERIENCES THAT CAPTIVATE BOTH CREATORS AND CONSUMERS—ENSURING MAXIMUM MARKETING IMPACT.
We help brands break through the noise with data-backed strategies that drive measurable impact and lasting success.
About the FounderSORA LEE
Founder / CEO of Kurated Agency
@soraunni
Kurated, founded by marketing & entertainment industry powerhouse Sora Lee, is an advisory firm on a mission to make K-beauty mainstream in the U.S. With deep ties to Hollywood, the creator economy, and major platforms such as TikTok, Meta, and Netflix, Kurated is uniquely positioned to craft impactful experiences that captivate both creators and consumers—ensuring maximum marketing impact.
Having managed ~$1B in advertising budgets, she has been a driving force in shaping the creator economy, digital marketing landscape, and entertainment space.
Sora founded Kurated Agency to redefine how Korean brands succeed in the U.S. market. With expertise in platform dynamics, insights into cultural and consumer trends, and a vast network across Hollywood and industry leaders, she delivers high-impact strategies that connect brands, creators, tastemakers, platforms, and consumers across the U.S. and Korea.
A graduate of UC Berkeley with dual degrees in Economics and Political Science, and an MBA from the Haas School of Business, Sora is also a thriving content creator (@soraunni) with a loyal community. Her firsthand experience navigating the complex creator ecosystem gives her a unique perspective on the challenges and opportunities faced by brands and creators alike.
Under her leadership, Kurated Agency has become a trusted partner for brands seeking trend-driven strategies and authentic partnerships. By combining industry expertise, creative insight, and actionable market intelligence, Sora drives transformative growth for her clients, ensuring they not only succeed but set the standard in their industries.